But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales. The Ultimate Sales Letter, 4th Edition by Dan S Kennedy – Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is. 14 Feb The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy, , available at Book Depository with free delivery worldwide.

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Put simply, he works hard to collect the information — a lazy man would say an excessive amount — that he needs for each part of the sales letters he writes.

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

Readership drops precipitously for pieces that contain up to about 50 words; it drops much less between 50 and words. Write these items down in order of priority. Your Cart items Cart total. The 5 Second Rule. He guides you through each element of an effective sales letter, why it matters and how to present the inform Dan Kennedy reveals iennedy he’s the highest paid copywriter thd the world in this book.

I get something new out of it every time I read it. Anyone can learn from Dan Kennedy and you’ll learn it’s not hard to write your own letters and advertisements. Rezaiezadeh rated it it was amazing. In a story, sometimes called a ‘slice of life’ 4.


The Ultimate Sales Letter, 4th Edition

Your display name should be at least 2 characters long. Ogilvy on Advertising David Ogilvy. He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his 1 specialty, where he does ultimxte of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, sakes and event promoters; coaching organizations; and associations.

I can’t say it changed my life. Many people will read this book and walk away, agreeing with the ideas but far deciding they’re far too much work to put into each sales letter you ultimmate. No trivia or quizzes yet. One Million Followers brendan Kane.

The Ultimate Sales Letter, 4th Edition : Dan S. Kennedy :

You can read this item using any of the following Kobo apps and devices: By using our website you agree to our use of cookies. The Effortless Experience Nicholas Toman. Find something for the reader to get excited about. Enjoyed this and got some good info out of it on steps in crafting a sales letter. But too many sales letters end up in the junk file or the wastebasket. We’ll publish them on our site once we’ve reviewed them.

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The Ultimate Sales letter presents the most important techniques to write lettet good one. For Kennedy, writing sales letters is ean creative; it’s about following a process — a paint by numbers rather than a think outside the box approach. The Tipping Point Malcolm Gladwell. Way of the Wolf. Will reread this book and implement more of what it says into my workflow. There are no discussion topics on this book yet. What do they secretly, ardently desire most?

Want to be successful?

Growth Hacker Marketing Ryan Holiday. This is Marketing Seth Godin. May 26, Matthew rated it really liked it. And you must address their priorities, not yours. See great eBook deals. Side Hustle Chris Guillebeau. People who bought this also bought. As a direct-response marketing consultant and copywriter, Dan is the ‘hidden genius’ behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive.

Market Wizards Jack D. Storytelling with Data Cole Nussbaumer Knaflic. Study good fiction and fiction writers so you can write good stories and ultimte good storylines for sales letters. Think Like a Freak. This book is a must-read for anyone in sales, marketing, or who owns their own business.